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University of Technology, Jamaica
• ANNUAL REPORT 2014-2015
The Advancement Division strengthens the public
image of the University; maintains vibrant and effective
communication with the University’s publics, and builds
harmonious relations with stakeholders to facilitate
successful engagement of support for the University
through resource mobilization and activities by various
offices or groups. The Division is structured under the
Office of President.
Marketing Plan
The University in collaboration with consultants,
OGM Integrated Communications, has developed
a comprehensive marketing plan which includes a
corporate communication campaign designed to
develop and raise the profile of the UTech, Jamaica
Brand and promote a sense of belonging among all
stakeholders. Several advertising collateral material
have been produced for the campaign which includes
outdoor, print, television and on-line advertisements.
The talents used in the campaign include distinguished
UTech, Jamaica alumnui, Hon. Kenny Benjamin, OJ,
Mrs. Shelly-Ann Fraser-Pryce, OD and Mr Patrick
Hylton, CD.
Showcasing UTech, Jamaica at the Denbigh Agricultural
Show
Seven Colleges/Faculties participated in the annual
Denbigh Agricultural Show which was held from Friday,
August 1 to Sunday August 3, 2014. Other exhibitors
from the university were the Caribbean Poison
Prevention Network, Student Recruitment, Student’s
Union and the UTech, Jamaica Academy. Over the
three-day period, approximately three thousand six
hundred (3,600) persons visited the UTech, Jamaica
booth. Among the visitors were Governor General the
Most Hon. Sir Patrick Allen, ON, GCMG, CD, Former
ADVANCEMENT DIVISION
Mr. Hector Wheeler
Associate Vice President
Corporate Communications Unit
Marketing Unit
Alumni Relations
Centre for the Arts
His Excellency the Most Honourable Sir Patrick Linton Allen, ON, Governor-
General (4th right) and the Most Hon. P. J. Patterson, ON, PC, (2nd right)
former Prime Minister of Jamaica were among the visitors to the UTech
booth at Denbigh. Here they listen intently to Mr. Nodley Wright (1st right)
Executive Assistant, Faculty of Science and Sport (FOSS), UTech during their
visit to the FOSS booth.