Voices Magazine Vol2-Issue-6

VOICES Bi-Monthly Magazine of the University of Technology, Jamaica | February - March 2019 24 Cont’d from page 23... Research, Technology and Innovation Day 2019 Does Sex Really Affect Alcohol Sales?: Graduate students, Chanique James (left) and Avana Wallen, College of Business and Management delivering their presentation on “ The Impact of Sexual vs. Non-Sexual Appeals on Consumer Evaluations of Alcohol Television Ads.” The researchers examined and compared the impact of sexual and non-sexual appeals in how consumers evaluate TV advertisements for alcohol consumption and brand loyalty. Improving Housing in the Kingston and St. Andrew Metropolitan Areas: Mr. L. Mark Taylor, Lecturer, Faculty of The Built Environment in his presentation “Housing Studies, Best Case for Kingston and St. Andrew,” gave an analysis of how the housing situation has evolved over the years to its current untenable state. He made recommendations on some feasible approaches to expand and improve housing based on international cases and best practices. Land Regularization and Community Development: Mrs. Anetheo Jackson (left), Senior Lecturer and Dr. Carol Archer, Associate Professor, Faculty of The Built Environment making their presentation on “A Social Enterprise Model for Land Regularization and Community Development.” The researchers called for the establishment of community-based development which focuses on assets to build enterprises that increase the social, economic and political capital of residents in marginalized communities. Math Status Kit to Reduce Mathematics Anxiety: Dr. Glenroy Pinnock, Lecturer, Faculty of Science and Sport, presented his research titled, “Four Cycle Math Status Kit: Measuring Stage; Knowing Stage; Audio Treatment Stage; Performance Stage.” Dr. Pinnock shared that research has shown that many university students consciously avoid modules that comprise mathematical related topics or component. He explained that his research was scientifically designed to alleviate the psychological issues displayed by students who are mathematically challenged. Data Protection and Privacy - Social Media and the Law - ‘Daddy Not Available’: Speakers from the Faculty of Law (l – r), Dr. Prathiba Mahanamehewa, Dean, Mrs. Shuana-Kaye Smith, Lecturer and Mr. Ricardo Sandcroft, Lecturer share their research presentation titled respectively, “Data Protection and Privacy; Comparative study of Laws in UK, USA and Jamaica”; “Swipe, Type, Share and Like Responsibly: Social Media and the Law;” “D(addy) N(ot) A(vailable) test and its social and legal impact on Jamaican, Trinidadian and Barbados Society.” Dr. Prathiba provided a critical analysis of the proposed provisions contained in the impending Jamaica Data Protection Bill. He proposed the establishment of a privacy policy for Jamaica’s private and public sectors until the bill is passed in Parliament. Mrs. Smith in her presentation provided practical tips which consumers should observe in the responsible use of social media to prevent significant legal implications such as unjustifiable injury to one’s reputation or infringements of intellectual property law rights. Mr. Sandcroft presented data that demonstrated a trend in which the majority of boys in the penal system charged for various crimes are struggling with the absence of fathers from their lives.